Twenty Manor Projects

What we do

Whether you're a candidate, a company or a non-profit, you have your own unique message and a desire for the right people to hear it, understand it, and take action.

Success requires having creativity, resources, the right messenger, and an understanding of the environment.

Twenty Manor Projects can help with every aspect of your campaign, from concept development to execution.

Digital
Marketing

Digital
Fundraising

Copywriting

Coalition
Building

About

Adam Waldeck.

Owner & CEO, Twenty Manor Projects

For two decades, Adam Waldeck has had the privilege of working with some of our nation's most influential opinion leaders at the intersection of advocacy, politics and fundraising.

With hands-on experience in every aspect of campaign management and issue advocacy, he has helped both candidates and nationally-recognized organizations substantially grow their digital and media footprint and raise the resources necessary to drive their message and have an impact on the national conversation.

Previously, as president of the non-profit organizations 1776 Action and American Legacy Center, Waldeck led national advocacy campaigns on a range of major national issues — from K-12 indoctrination to the U.S. Supreme Court to America's war against radical Islam. Through these efforts, Waldeck enlisted the participation of national leaders like Dr. Ben Carson, Kristi Noem, Glenn Youngkin and Benghazi hero Kris "Tanto" Paronto, and had a measurable impact on elections from 2016 through 2022.

Waldeck began his career working for former Speaker of the House Newt Gingrich, first directing coalitions and advocacy campaigns at American Solutions, and then serving as both National Coalitions Director and South Carolina State Director for Gingrich's 2012 presidential campaign.

After fourteen years in Washington, D.C., Waldeck now resides in Naples, Florida.

Selected work

Highlights from a career at the intersection.

The playbook TMP runs today was built over the course of two decades of work, spanning across national figures, presidential primaries, issue campaigns and more.

2013–2017 · Issue Advocacy

American Legacy & Carson America

600K+ Americans signed up to Save Our Healthcare

$6M raised for advocacy & federal campaigns

$57M raised in Dr. Carson's 2016 presidential run — more than any other Republican in that year's primary

As president of American Legacy Center, Adam partnered with Dr. Ben Carson on grassroots advocacy starting in 2013, then spearheaded the email marketing and fundraising operation for Dr. Carson's 2016 presidential run. Work continued through the Supreme Court-focused Fight for the Court initiative — an email and digital video campaign that reached tens of millions of voters in all 50 states.

2016 · Issue Advocacy

Leading From the Front

3-state sold-out battleground tour ahead of the 2016 election

Full-stack email, video, earned media, op-eds, policy development

Through American Legacy Center, Adam built and ran the digital + earned-media campaign for an issue advocacy project chaired by former Army Ranger and Benghazi hero Kris "Tanto" Paronto — holding Hillary Clinton accountable on national security and laying out positive solutions for defeating Islamist terrorism. Email, video, earned media, op-eds, policy development, and a 3-state sold-out battleground tour.

2007–2012 · Campaign & Advocacy

American Solutions & Newt 2012

2M supporters signed up in 6 weeks on Drill Here, Drill Now, Pay Less

+12pts come-from-behind win in the South Carolina primary as State Director

Five years with former Speaker Newt Gingrich. Adam first led coalitions and advocacy at American Solutions — including the viral Drill Here, Drill Now, Pay Less petition that signed up 2 million supporters in 6 weeks — then served as both National Coalitions Director and South Carolina State Director for the 2012 presidential primary, spearheading a 12-point come-from-behind win in the First in the South state.

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